Insightful IDEO interview
Ekaterina Khramkova of Russian design innovation agency Lumiknows has posted an interview with a team from IDEO.
The (2006?) IDEO team is Alan South, Head of Service Innovation; Mat Hunter, Head of Consumer Experience Design; Ingelise Nielsen, Head of Marketing Communications and Brand consultant Alice Huang. The 2006 interview highlights a number of useful insights about their approach to working with clients and the role of the agency within client organisations.
One thing that stuck out for me is the idea of “open-source innovation” which seemed to apply to the philosophy in IDEO of teaching clients to work the way they do and trusting that the agency will be needed for truly sticky problems and greater strategic value.
Another was their strong case for ‘generative research’. They argue forcefully for qualitative research as inspirational. They highlight the need for analysis and design interpretation to bring insights to life as ideas. And they argue for partnership, not combat, with quantitative data. Mat Hunter summarises these positions as possibility and risk. He says, “The point is that our intuitive thinking, our qualitative approach is very good for imagining new possibilities, but managing risks you must bring in analysis, statistics and data.”
Ekaterina and her company have a number of other interesting publications available at their website, their organisation operates in Russia and Asia.
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